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If you are able to set key performance indicators at the start of the project, then you may wish to measure its success within a set period of time.
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Large-scale projects that use online delivery are best judged by the number of people that see them. We use the latest technology to not only monitor the 'hits' on a particular communication, but also to analyse the data and present it in the most useful format for assessment.
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More intimate projects such as internal communications campaigns may be better judged based on feedback from a cross-section of the target audience. We can organise interviews, focus groups or simple questionnaires - again, analysing the responses and presenting them in the most useful format for assessment.
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And if there is a way that the project can be improved, then we can implement it or return to the definition stage to undertake a new phase.
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